Brand, Marketing & PR · All houses

Brand & Digital Executive

  • Islamabad
  • Full-time
  • Hybrid
  • 2–3 years

About the role

Mohtaram tells its story through collections, campaigns, the press and a growing online store. You will turn that story into a steady rhythm of content across social media, mohtaram.com and email — planned, on-brand and measured.

What you will do

  • Plan and run the content calendar across Instagram, Facebook, YouTube, LinkedIn and The Haberdashery Edit
  • Brief and coordinate shoots, photographers and agencies, and manage samples out and back on a signed checklist
  • Keep mohtaram.com fresh — launches, collection pages, banners and email campaigns
  • Report monthly on reach, engagement, traffic and sales by channel, and act on what the numbers say
  • Support press, events, partnerships and wardrobe sponsorships with content and on-the-day coverage
  • Keep every post consistent with our visual guidelines and tone of voice

What you will bring

  • 2–3 years in social media, digital marketing or brand content, ideally in fashion or lifestyle
  • A strong eye for image, type and styling; able to shoot and edit short-form video
  • Excellent written English; Urdu copywriting is a plus
  • Hands-on with Meta Business Suite, Canva or Adobe tools, and Shopify or a similar platform
  • Organised enough to keep a calendar, and creative enough to fill it

Nice to have

  • Experience running paid social campaigns
  • A feel for menswear and Pakistani craft

What we offer

  • Paid annual, casual, sick and festival leave
  • Maternity and paternity leave on full pay
  • Annual performance review and company bonus
  • Staff discount across Mohtaram
  • A written career path, with monthly one-to-ones and quarterly reviews

About Mohtaram

Mohtaram is a Pakistani luxury and lifestyle menswear house, founded in Islamabad in 2016. We make ready-to-wear, made-to-measure and bespoke garments, ceremonial and traditional wear, and unstitched cloth — made proudly in Pakistan. Our vision is to create a luxury and lifestyle brand that inspires the Pakistani dream.

Equal opportunity. Recruitment, pay, development and promotion at Mohtaram are decided on the work and nothing else — not gender, religion, ethnicity, family background or connection.

MTM-BRD-2602

Apply for this role

Brand & Digital Executive · Islamabad

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Your application goes straight to our People team at jobs@mohtaram.com. We never ask candidates for money at any stage.